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Frequently Asked Questions

What is a strategist?

A strategist can be defined by three key elements; clarity, purpose, and direction

  • Role: A business strategist develops high-level strategies to achieve specific business objectives. We analyze market trends, industry competition, and internal capabilities to devise plans that help the business grow, innovate, and remain competitive.

  • Approach: Strategists focus on long-term planning. We are like chess players who think ahead, considering different moves and their potential consequences. We analyze situations, assess risks, set objectives, and develop a plan that helps you make better decisions. Their expertise lies in understanding market dynamics and aligning business goals with market opportunities.

  • Focus: Business strategists concentrate on market positioning, product development, diversification, and sustainable growth. Ultimately, a strategist will provide a roadmap to point you in the right direction. 

What is a consultant?

A consultant is a subject matter expert who understands a very specific area, and how it functions.

  • Role: A business consultant offers specialized expertise to solve specific problems within a business. We are hired to address particular challenges, improve efficiency, or implement changes. Consultants provide actionable solutions and often work on short-term, project-based assignments.

  • Approach: Consultants use their expertise to quickly understand your situation, analyze data, recommend solutions, and sometimes implement changes within the organization. Our work is results-oriented and focuses on delivering tangible outcomes.

  • Focus: Business consultants can specialize in various areas such as finance, operations, marketing, or technology. We address specific issues like process optimization, cost reduction, market research, or digital transformation. We analyze problems, suggest improvements, and provide practical strategies tailored to the client's needs. 

What is a coach?

Certainly, the roles of a business strategist, business consultant, and business coach can sometimes overlap, but they generally have distinct focuses and approaches to helping businesses. 

  • Role: A business coach acts as a mentor and motivator. They focus on personal and professional development, helping individuals and business owners improve their skills, set and achieve goals, and overcome obstacles.

  • Approach: Coaches primarily work on empowering individuals. They use questioning techniques to help clients find their own solutions and encourage self-discovery and personal growth.

  • Focus: Business coaches often concentrate on leadership development, interpersonal skills, work-life balance, and personal effectiveness. They help clients unlock their potential and boost their confidence and self-awareness.


In summary, a business coach focuses on personal and professional development, a business strategist works on long-term planning and market positioning, and a business consultant provides specialized expertise to solve specific business challenges. Depending on the business' needs, they might engage one or a combination of these professionals to achieve their goals.

What is a service provider?

A service provider implements the subject matter. For example, a small business owner might decide to hire a digital marketing agency to market their business aggressively, after meeting with a strategist. The service provider will run the ad campaigns, create the content, and identify target customers. They take care of this so the business owner does not have to interact with their Facebook ads on a day-to-day basis. The service provider will provide regular reports to keep the business owner in the know. 

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